Posted in: Review

The Failure of the MPAA’s “Check the Box” Campaign

In April of this year, the Motion Picture Association of America (hereby referred to as the MPAA) unveiled its “Check the Box” campaign. The purpose of this undertaking was ostensibly to encourage parents to pay attention to the descriptors in that little ratings box that appears in movie ads and on posters and DVD boxes. This way, they said, parents would know […]