Posted in: Review

Why 3D Matters and How to Save It

Here’s a fact: despite what detractors would lead you to believe, 3D has worth. Utilized properly, as in Avatar or Tron Legacy, it can help create fantasy worlds that immerse and captivate audiences. Documentaries such as Cave of Forgotten Dreams and Pina have showed that it allows viewers an even more up-close-and-personal look at the subject […]

Posted in: Review

The Absurdity of Nonsensical Movie Tie-ins

If you’ve turned on your television lately, you’ve probably noticed something odd and disturbing. No, I’m not talking about Duck Dynasty. A recent commercial for Swiffer mops prominently features characters from Pixar’s newest movie, Monsters University. (Or was it a commercial for Monsters University that prominently featured Swiffer mops?) Subway is running ads incorporating clips from Iron Man […]